Fly Delta

"Delta may collect and receive personal information from the App users through the Software Development Tools (SDKs) deployed on the Fly Delta App. Depending on the SDK, the type of personal information collected and received via the SDKs may include, without limitation, the App user's name, email address, phone number, mailing address, SkyMiles number, credit card information, customer flight information, App usage metrics, and device information such as IP address."

Delta deploys multiple third-party SDKs in its app that collect a wide range of personal information including financial data, device info, and usage metrics, with no specific enumeration of which third parties receive this data.

"Information from your use of our Website or App, including: your location, established from GPS or network based features. We use this information to: support your use of location-based tools, such as airport directions and map views, city code search, displaying local Delta Sky Clubs, and locating parking spaces; send you information about services in your location which may be of interest."

Delta collects precise GPS and network-based location data through its app and uses it not only for navigation but also to send location-targeted marketing messages.

"Delta and third parties access and store data on your devices to provide the Website and App, enable enhanced functionality like surveys, analyze how these services are performing to resolve issues and optimize your experience, and deliver personalized advertising. We use this information to: tailor products and services for you, based on your browsing history on our Website, and use of the App, and combining this information with other information we have about you."

Delta and third parties track users across the website and app, combining browsing history with other personal information to build profiles for personalized advertising and segmentation.

"The App will activate your camera if you choose to take a picture for a parking reminder, and will store the photo for you to look at later. If you choose, the App can access your device calendar to save itinerary information in your personal schedule. If you click on these advertisements and navigate directly to a third party application or other platform, information such as your phone's device identification number may be sent to the advertising network."

Delta accesses the device camera, calendar, and shares device identification numbers with advertising networks for ad tracking and effectiveness measurement.

"We store your information as necessary for the processing activities described in this notice and to comply with Delta's record retention policies and legal and regulatory requirements. For information about specific retention periods, please submit your question through Delta's Privacy Request Form."

Delta provides no concrete retention timelines and requires users to submit a formal request just to learn how long their data is kept, making it effectively opaque.

"We will post any changes to this document. This Privacy Policy is not a contract and does not create any contractual rights or obligations. Delta reserves the right to modify this Privacy Policy and will post any changes in an updated version of this policy."

Delta can change its privacy policy at any time by simply posting an update, with no obligation to notify users or obtain consent, and explicitly disclaims any contractual obligations.

"If you exercise your right to erasure, this will potentially remove records which we hold for your benefit, such as your SkyMiles account information (including miles that may be in your SkyMiles account) and your presence on a marketing suppression list."

Delta warns that exercising deletion rights will forfeit accumulated SkyMiles and remove marketing opt-out preferences, creating a strong disincentive against requesting data deletion.