"We may combine information from third parties with our direct interactions to build a fuller picture. Example: if a data provider tells us your company is rapidly growing, and we know you clicked an article about compliance, we might infer you're looking for scalable compliance tools. We analyse your engagement with Dayforce (website visits, webinar attendance, email clicks, etc.) to infer what topics or solutions you care about."
Dayforce combines data from multiple sources — third-party data providers, website activity, email interactions, and event attendance — to build inferred profiles and lead scores, tracking users across channels and contexts.
