Crunchyroll: Anime Streaming

"We share your Personal Data with other SPE entities which are involved when we process data for the purposes listed above. We may also share your Personal Data with other Sony group companies for analytics purposes, account authentication, account management, and for direct marketing purposes in accordance with applicable law."

SPE shares personal data broadly across the Sony corporate family for analytics and direct marketing, and with numerous third-party service providers for hosting, marketing, advertising, and data analysis.

"We also allow other organizations to use tracking technologies for these advertising purposes. In addition, we work with third-party platforms and websites (such as social networking platforms) to serve targeted advertisements on such third-party services and platforms to you or others, and we may convert your email address, telephone number, or other information into a unique value and provide it to these third-party platforms for matching purposes."

SPE enables cross-device and cross-site tracking by sharing hashed personal identifiers with third-party ad platforms for matching and retargeting users across different services.

"We may use GPS (global positioning systems) software, geo-filtering and other location-aware technologies to locate (sometimes precisely) you for purposes such as verifying your location and delivering or restricting content (e.g. territory restrictions) and advertising based on your location."

SPE uses precise GPS tracking and other location-aware technologies not just for content delivery but also for location-based advertising.

"Usage Information may consist of your internet browser type and version, operating system, service provider, the webpages, videos and apps you viewed, the time you viewed them and for how long, game or video history, skill level, demographic information about you (such as your age, gender, language, location and interest areas, where available), time zone, language, and what you looked at before accessing our Content."

SPE collects extensive device and behavioral data including browsing history, app usage, viewing history, demographic inferences, and referring content — well beyond what's needed for basic content delivery.

"We may update this Privacy and Cookies Policy from time to time as our services and privacy practices change, or as required by law. The effective date of our Privacy and Cookies Policy is posted above, and we encourage you to visit our Content periodically to stay informed about our privacy practices."

SPE can change the privacy policy at any time and merely encourages users to check periodically, placing the burden on users to monitor for changes rather than providing meaningful notice.

"We retain such Personal Data for no longer than the period necessary to fulfil the purposes outlined in this Privacy and Cookies Policy. This may include retaining Personal Data for longer than the period for which we provide you with our services in order to address tax, corporate, compliance, litigation, and other legal rights and obligations."

No specific deletion timelines are provided, and broad exceptions for tax, corporate, compliance, and litigation purposes allow SPE to retain data indefinitely after the service relationship ends.

"It is not always possible to change, remove or delete your information or public postings from our databases and residual and/or cached data may remain archived thereafter if our retention of this data falls within an exemption from the fulfilment of your data subject rights under applicable law."

SPE acknowledges that data may not be fully deleted upon request, with residual and cached data remaining archived under broad legal exemptions.