"You hereby grant to Cricut a perpetual, irrevocable, worldwide, royalty-free, exclusive license and right to (I) prepare and encode User Content or any part of it for digital or analog transmission, manipulation, and exhibition in any format and by any means now known or not yet known or invented; (II) display, copy, reproduce, exhibit, publicly perform, broadcast, rebroadcast, transmit, retransmit, distribute and re-distribute through any print or electronic means... (III) modify, adapt, change or otherwise alter User Content including to prepare derivative works including or based upon User Content); (IV) grant sublicenses to any other person or company of all or any of the licensed rights in User Content."
Cricut claims an exclusive, perpetual, irrevocable, royalty-free license to all user content โ including the right to modify it, create derivatives, sublicense it, and use it for advertising. The exclusive nature means users effectively lose control of their own content.