"Branch: We use Branch Metrics, Inc... for the purpose of deeplinks for marketing purposes. We may process the following data: Device ID, IP address, advertising ID, clicks on links, installs, opens, referral source, device, and operating system information. Adjust: We use Adjust GmbH... for the purpose of marketing tracking. We may process the following data: Advertising ID, device ID, IP address, app installs, in-app events, session data, campaign attribution, device and operating system data."
Multiple attribution and tracking SDKs (Branch, Adjust, Meta, Google Analytics, Taboola, Podscribe, Axon AI) collect advertising IDs and device IDs to link user activity across apps, websites, and marketing campaigns for cross-context tracking.