Buffalo Wild Wings Ordering

"Precise location through our mobile applications to help you find a sports bar, deliver ordered food, or notify you of an offering. We share identifiers, payment information, transaction history, demographic information, usage information, location, precise location, and inferences with service providers for fulfilling and delivering orders, helping you find one of our sports bar, processing payments."

BWW collects precise geolocation data through its mobile app and shares location data with service providers and franchisees, going beyond basic store-finding functionality to include notifying users of offerings.

"We disclose identifiers, payment information, transaction history, demographic information, usage information, and inferences with the multi-brand restaurant company Inspire Brands and our fellow brands within the Inspire family (Arby's, Baskin-Robbins, Dunkin', Jimmy John's, and SONIC Drive-In), and any future fellow brands. We provide identifiers, payment information, transaction history, usage information, demographic information, and location information to franchise organizations."

BWW shares extensive personal data across multiple sister brands and independent franchise organizations, with franchisees operating under their own privacy policies, significantly expanding the number of entities with access to user data.

"We may combine information that we receive in-person with information we receive online, from third parties, and from our fellow brands (Arby's, Baskin-Robbins, Dunkin', Jimmy John's, and SONIC Drive-In). We collect identifiers, demographic information, professional information, usage information, and protected classifications from our fellow brands, service providers, social media platforms, and third parties."

BWW merges in-person, online, and third-party data across multiple restaurant brands to build unified customer profiles, and also collects data from data brokers and social media platforms to enrich these profiles.

"We will store your information for as long as necessary to fulfill to purposes for which the information is collected and used or as otherwise allowed by law. This means maintaining your personal information for as long as one of the following apply: Your personal information is needed to manage our operations, the relationship between us, or to satisfy another stated purpose; Your personal information is reasonably required for us to protect or defend our rights or property; or We are otherwise required or permitted by law to keep your information."

The retention policy provides no specific timelines and uses broad justifications like 'managing operations' and 'defending rights' that could allow indefinite data retention.

"Usage information such as logs, session data, browser and operating system, device identifiers, IP address, and the site you are coming from or going to. We collect usage information and demographic information through tracking technologies like cookies, web beacons, and pixel tags on our website or in emails we send. Third parties also collect usage information on our behalf when you use our website or apps."

BWW collects device identifiers, browsing behavior, and referral data, and allows third parties to directly collect usage information from users' devices through embedded tracking technologies.