Bluey: Let's Play!

"Our Apps include software development kits (SDKs), which are tools that provide certain functionality, such as allowing us to analyze the performance of our Apps or bring you advertising in our Apps. We also work with third-party ad serving services, advertisers, and other technology services to serve advertisements in some of our Apps."

The app embeds third-party SDKs from analytics providers (Google Analytics, Amplitude) and ad-serving services that collect data directly from users' devices, including persistent device identifiers.

"Our Apps may request access to the device's camera, photo album, or microphone to provide in-game functionality. For example, a child may blow into the microphone in order to blow out cartoon candles or take a photo of their arm with a cartoon bracelet and save that image to their local device."

The apps request access to camera, photo album, and microphone — sensitive device capabilities — for gameplay features in children's apps, though they state files are stored locally only.

"Non-Precise Location Data - location derived from an IP address or data that indicates a country or state / province. We do not collect precise location data such as your GPS location. Device Identifiers – including your device's IP address."

Budge Studios automatically collects IP addresses and derives state/province-level location data from them, which constitutes passive location tracking even without GPS.

"Budge Studios collects, uses and shares persistent identifiers (digital labels specific to a user's device) through our Apps solely for the purpose of providing support for the internal operations of the Apps. We also collect information from other sources... including Vendors – which are companies we work with for the purposes of security and fraud prevention, and Social media platforms."

The company collects persistent device identifiers and combines data from multiple external sources (vendors, social media platforms), enabling cross-service tracking and profile enrichment.

"We reserve the right to make changes to this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Please check the Privacy Policy each time you use our Platforms to ensure you are aware of any changes in our privacy practices."

Budge Studios can change the privacy policy at any time with changes effective immediately upon posting, placing the burden on users to check for updates each time they use the platform.

"We do not retain personal information longer than is necessary to fulfill the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements."

There is no specific retention period or deletion timeline — retention is described only as 'as long as necessary,' which is vague and open-ended, with broad exceptions for legal obligations and dispute resolution.