Black Border 2

"To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers."

Apple accesses phone call and email frequency data from your device to compute a trust score, which goes beyond what is needed for a storefront purchase.

"Apple may use the IP address of your internet connection to approximate your location in order to determine whether certain apps that are subject to legal restrictions in some regions can be made available to you. If you allow App Store to access your location, your approximate location may be used to provide geographically targeted ads on the App Store."

Apple uses IP-based geolocation by default for content restrictions and fraud prevention, and can use more precise location data for targeted advertising if permitted.

"If you purchase a subscription in a third-party app, we create a Subscriber ID that is unique to you and the developer or publisher. We use the Subscriber ID to provide reports to the developer that include information about the subscription you purchased and your country or region of residence. If you cancel all of your subscriptions with a particular developer, and if you don't resubscribe, the Subscriber ID will be reset after 180 days."

Apple shares subscription details and country of residence with developers via a persistent Subscriber ID that survives cancellation for 180 days, enabling developer-side tracking.

"We retain personal data associated with your purchases and downloads on the App Store and other Apple online stores for the periods specified by applicable laws relating to financial reporting, which vary by region. For most customers, that requires at least a 10-year retention period but in regions such as China that period can be 30 years. However, some information, such as purchases but not your stored card details, may be retained as business records even after you close your account or stop using the App Store."

Apple retains purchase data for 10 to 30 years depending on region, and explicitly states some data persists even after account closure.

"We also use information about your account, purchases, and downloads in the stores to offer advertising to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. If you use the Apple Games app, the above information about how you use the App Store, including the content you search for, view, and download, will be used by the Games app to personalize your experience in Games."

Apple links your activity across the App Store, Apple News, Stocks, and Apple Games to build a unified profile for personalization and ad targeting across its properties.

"Where applicable local law provides, we process personal data as necessary for purposes of our legitimate interests or those of a third party in order to: Display relevant content... Help improve and optimize the App Store and other Apple products and services... Send you offers via email and notifications that may be of interest to you, and to create segments to serve you ads in the App Store, Apple News, and Stocks."

Apple relies on 'legitimate interest' rather than consent for extensive data processing including ad targeting and marketing, giving users limited ability to object to these practices.