"We allow and use select Service Providers and/or Other Companies that may act as third parties as defined under applicable data privacy laws, such as those who deliver advertisements, content, or social networking or which provide other services associated with the MLB Properties, to collect data and/or serve ads. We may also make available certain data you have given to us (e.g., IP address) or that we have collected through third parties or publicly available means to third parties engaged in targeting advertisements."
MLB allows third-party companies to directly collect data from users on MLB properties via cookies, web beacons, and similar technologies, and also proactively shares user data with advertising networks, social networks like Facebook and LinkedIn, and LiveRamp for cross-platform ad targeting.