Babbel - Learn Languages

"Engaging in marketing and advertising activities on Babbel and on third-party services (therefore, persistent identifiers may be collected by, and/or transmitted by Babbel to, such third-party providers through our services via pixels, cookies and other tracking mechanisms). We want to provide an attractive product for our customers and convince more customers to purchase our product. To do this, we work with a variety of advertising and marketing service providers."

Babbel shares persistent identifiers and user behavior data with advertising partners, marketing service providers, and social media platforms via pixels, cookies, and other tracking mechanisms embedded in their services.

"This includes the event data collected via pixel tracking as part of conversion tracking which is used for targeting our advertisements, improving ad delivery on third-party platforms (particularly social media platforms), personalizing features and content, and enhancing the advertisements of our products on third-party platforms. For this purpose, the event data collected on our website via the pixel is transmitted to and analyzed by the providers of these platforms."

Babbel operates as joint controller with Facebook/Meta, LinkedIn, and TikTok, sharing event data collected on Babbel's website via tracking pixels to enable cross-platform ad targeting and conversion tracking.

"We may update this Policy from time to time by publishing a new version on our website."

Babbel reserves the right to change its privacy policy at any time simply by publishing a new version online, with no requirement to notify users or obtain consent for the changes.

"Information about how you behave on our websites. This may include your IP address and user IDs, some of which are assigned by third-party providers, technical information regarding your device and your internet connection, non-precise geolocation as well as information on interactions with our websites, such as page views, click behavior and length of stay."

Babbel collects IP addresses and non-precise geolocation data from users, which is shared with third-party advertising and analytics partners for tracking and retargeting purposes.

"From the end of the calendar year in which the data was collected, we will retain Personal Data contained in our accounting records for eight to ten years and Personal Data contained in commercial letters and contracts for six years. In addition, we will retain data in connection with consents that require evidence, as well as in connection with complaints and claims, for the duration of the statutory limitation periods in each case."

Babbel retains personal data for up to 10 years for accounting records and 6 years for commercial correspondence, plus indefinite retention for consent evidence and legal claims with no specified maximum duration.