Apple TV: Shows, Movies & More

"Location Information. Precise location only to support services such as Find My or where you agree for region-specific services, and coarse location."

Apple collects both precise and coarse location data. While precise location requires consent or specific service use, coarse location collection appears to be a baseline with no opt-out mentioned.

"Device Information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type. Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data."

Apple collects extensive device identifiers and usage data including browsing history, search history, app launches, and diagnostic data, which goes beyond what's strictly necessary for core device functionality.

"Apple may share personal data with Apple-affiliated companies, service providers who act on our behalf, our partners, developers, and publishers, or others at your direction. If you purchase a third-party subscription from the App Store or within Apple News, we create a Subscriber ID that is unique to you and the developer or publisher."

Apple shares personal data with a broad range of third parties including affiliated companies, service providers, partners, and developers, including subscription and country-of-residence data via Subscriber IDs.

"Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law."

Apple provides no concrete retention timelines, using vague language like 'as long as necessary' and 'shortest possible period,' making it impossible for users to know how long their data is actually kept.

"In some email messages Apple sends to you, we provide a 'click-through URL' that links you to content on the Apple website. When you click one of these URLs, they pass through a separate server before arriving at the destination page on our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively."

Apple tracks user behavior across emails and websites via click-through URLs routed through tracking servers, and uses cookies and web beacons to monitor user behavior across its online services.

"When there is a material change to this Privacy Policy, we'll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file."

Apple can change its privacy policy with only one week's notice posted on the website, with no mechanism for users to reject changes or opt out other than stopping use of Apple services entirely.

"There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Apple is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable."

Apple reserves broad discretion to deny deletion requests using vague justifications like 'anti-fraud purposes,' 'frivolous or vexatious,' or 'extremely impractical,' which could be used to indefinitely retain user data.