by Easybrain · Music & Audio · ★ 4.3
"For certain USA residents, we may also "sell" or "share" your Personal Information, as defined under their respective State's privacy laws, for this purpose. For more information about your rights as a US resident, please visit the "SUPPLEMENTAL PRIVACY NOTICE AND RIGHTS FOR USA RESIDENTS" section below."
Easybrain explicitly acknowledges selling or sharing personal information with advertising partners under US state privacy law definitions, using personal data like advertising IDs and device data for targeted advertising by third-party ad networks.
"We process user-generated or community content provided directly by you through email, social networks, or social platforms. This content may include Personal Data, and we may use it for specific purposes, such as showcasing your contributions to our community (e.g., reposting on our social media channels or platforms) and promoting our services or engaging with our audience through marketing initiatives."
Easybrain claims the right to use user-generated content, including personal data within it, for marketing and promotional purposes across their social media channels.
"When you download and use our Services, we automatically detect your general location, namely country and state through your IP address. We may collect, with your consent if applicable, other location information through your IP address, such as the city you are in."
Easybrain automatically collects country and state-level location data via IP address, and may also collect city-level location data, enabling ongoing geolocation tracking of users.
"In addition, we and certain advertising networks may access your inventory of installed apps to avoid advertising already installed apps. In addition, they play a critical role in identifying and preventing unauthorized access, fraudulent activities, and other security risks to protect both you and our Services."
Easybrain and its ad network partners scan the list of apps installed on your device, which goes beyond what is needed for core game functionality and reveals significant personal information about user interests and habits.
"We, along with our third-party advertising networks, analytics partners, and service providers, may use cookies and similar technologies—such as mobile "SDKs", pixels, and web beacons—to enhance and personalize your experience with our Services. These technologies help us deliver targeted advertisements, analyze performance, improve functionality, ensure security, and prevent fraud."
Third-party SDKs embedded in the app collect data directly from users' devices for advertising and analytics purposes, enabling multiple external companies to gather personal information.
"Some of these technologies enable the synchronization of behaviors and preferences across different platforms, devices, and apps. This allows us to tailor content, features, and advertisements to your interests."
Easybrain and its partners synchronize user behavior and preferences across multiple platforms, devices, and apps, building cross-context profiles for ad targeting purposes.
"Your Personal Data collected through our Services will be retained for as long as permitted by applicable law or necessary depending on the respective purpose of collection and shall be deleted when they no longer serve one of the above-mentioned purposes or shall be anonymized. It is clarified that in no case the retention period should exceed the 5 years from the date of collection."
While capped at 5 years, the retention policy is vague about when data is actually deleted before that maximum, relying on broad criteria like 'legitimate business interest' and legal obligations to justify keeping data.
"This Privacy Policy may change from time to time, and we encourage you to review it periodically. Your continued use of our Services signifies your acceptance of changes to this Privacy Policy. In some cases, we may notify you of changes to this Privacy Policy with a prominent notice on our Services."
Easybrain can change the privacy policy at any time, and merely continuing to use the app constitutes acceptance. Notification of changes is discretionary ('in some cases'), not guaranteed.
