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"Location information, including precise or approximate location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties (including through beacon technologies), or associated with your IP address or other online or device identifier, where we are permitted by law to process this information."

Disney collects precise location data through multiple methods including GPS, IP addresses, beacon technologies, and device identifiers, covering both digital and physical properties like theme parks and stores.

"Other members of The Walt Disney Family of Companies may access your information where they perform services on behalf of the data controllers (as data processors) and, unless prohibited under applicable law, for use on their own behalf (as data controllers) for the purposes described in this policy."

Data is shared across dozens of Disney subsidiary brands (ESPN, Hulu, Marvel, ABC, etc.) who can use it as independent data controllers for their own purposes, not just as processors.

"Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier, and IP address."

Disney tracks users across its vast family of brands, third-party platforms, email opens, and WiFi connections using device identifiers and cookies, enabling comprehensive cross-service profiling.

"Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences. We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons."

Disney collects detailed device and behavioral data through numerous tracking technologies including SDKs, pixels, web beacons, and Flash cookies, going well beyond basic functionality needs.

"We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law."

The retention period is entirely open-ended — tied to broadly defined purposes with no specific deletion timelines, and can be extended further whenever 'permitted by law.'

"From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means."

Disney reserves the right to change the privacy policy at any time, and consent is only obtained 'where required by applicable law' — otherwise, simply posting notice on a website suffices.