AARP Now

"We may also share data about activities on our websites with advertising networks administered by third parties, which may use many of the same or similar technologies previously discussed (such as cookies, web beacons, and analytics tools) to track your online activities over time and across websites. We may also work with certain social media websites or platforms (such as Facebook or X) to serve ads to you as part of a customized social media campaign."

AARP shares user activity data with third-party advertising networks and social media platforms like Facebook and X for customized ad campaigns, enabling broad tracking of users across the web.

"We collect data (both directly and through third parties) about your activities on our websites and apps and may combine it with other Personal Information we have about you for use in providing more customized experiences, including advertising tailored to your individual interests. This collection and ad targeting takes place both on our websites and apps and on third-party digital properties that participate in those ad networks. As a result, you may see certain ads on other websites based on prior activity on our websites and apps, and vice versa."

AARP combines data from multiple sources and tracks user activity across its own sites and third-party websites via advertising networks, building profiles used for cross-site targeted advertising.

"We will request your permission before our apps access precise location data for your mobile device, generally when you first launch our apps. Precise location information that could reasonably indicate a consumer's attempt to acquire or receive health care services or supplies."

AARP collects precise location data from mobile devices and acknowledges this data may reveal sensitive information like health care visits. Location data is listed among categories shared with providers and affiliates.

"We also may collect information that does not reveal your specific identity or does not relate to an identifiable consumer, including browser and device information, app usage data, Internet Protocol address, information collected through cookies, pixel tags, and other technologies. Specific categories of Consumer Health Data we may collect, use, and share include: Biometric data. Genetic data."

AARP collects broad device and usage data via cookies and tracking technologies, and reserves the right to collect biometric and genetic data as part of its consumer health data practices.

"At a minimum, we will retain your Personal Information for the length of your membership or your participation in a program and for several years after the termination of our relationship to ensure we can fulfill our obligations to you. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process your Personal Information; whether we can achieve those purposes through other means; and the applicable legal requirements."

AARP retains personal data for 'several years' after the relationship ends with no specific deletion timeline, using vague multi-factor criteria to justify extended retention.

"We may update this Privacy Policy at any time and without prior notice by posting an updated Privacy Policy on our websites and in our apps. When we do so, we will revise the 'Updated' date at the top of the Privacy Policy. If we make material changes in the way we use and/or share your Personal Information, we will attempt to notify you directly."

AARP reserves the right to change the privacy policy at any time without prior notice. Even for material changes, they only 'attempt' to notify users, with no guarantee of notification before changes take effect.

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AARP's promotional pricing is tied to enrolling in automatic renewal, incentivizing users to opt into recurring billing to get the discounted rate.