Lowriders Comeback: Boulevard

"We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection speed, whether you have visited the app in a shared location, and type of the device used to visit the app."

IP addresses and log data are shared with ad networks and analytics partners who can use them to estimate location and build device profiles, extending data sharing well beyond what's needed for the app's core functionality.

"We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection speed, whether you have visited the app in a shared location, and type of the device used to visit the app."

IP addresses are shared with ad networks and analytics partners specifically for the purpose of estimating user location, constituting passive location tracking via third parties.

"By submitting your email address, you also agree to allow us to use your email address for customer audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us."

User email addresses are uploaded to Facebook for custom audience targeting, enabling cross-platform tracking and advertising that links user identity across services.

"We do store all conversation and personal data for up to 6 years unless your account is deleted. In which case, we dispose of all data in accordance with our Terms of Service and Privacy Policy, but we will not hold it longer than 60 days."

A 6-year default retention period is excessive for a mobile game. Additionally, the policy admits backups may retain data in non-erasable form indefinitely.

"You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate."

The policy disclaims the ability to fully delete user data, stating copies may persist in non-erasable backups indefinitely, undermining any deletion request.

"Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy."

While notification is promised, continued use automatically binds users to updated terms, treating passive behavior as consent to potentially material changes.