2 Player games : the Challenge

"Third-parties: Unity Technologies ApS, Google LLC, Meta Platforms, Inc., Apple Inc., ironSource Ltd., Google Ireland Limited, AppLovin Corporation, DT Exchange (Digital Turbine (IL) Ltd.), InMobi Pte Ltd, TikTok Ad Network, PubMatic, Inc., Smaato, Inc., Mintegral International Limited, Chartboost, Inc., Appodeal, Inc., Verve Group Europe GmbH."

User data including trackers, device identifiers, and usage data is shared with an extensive network of over 15 third-party advertising and analytics services spanning multiple countries including the US, Israel, India, China, Singapore, Denmark, and Germany.

"Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User's interests and behavior, including those detected outside this Application. Sold or Shared: Yes. Targeted Advertising: Yes."

The app uses behavioral retargeting that tracks user interests and behavior across other apps and websites, and explicitly confirms that data is shared for cross-context behavioral advertising with numerous third parties.

"Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Usage Data; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); device information; geography/region; number of Users; number of sessions; session duration; in-app purchases; Application opens; Application updates; launches; operating systems; Universally unique identifier (UUID); crash data."

The app collects a wide range of device data including advertising identifiers (GAID/IDFA), UUIDs, device information, operating system details, and detailed usage patterns — far beyond what a simple two-player game would need for core functionality.

"Geolocation data — Personal Information collected or disclosed: Trackers, Usage Data, unique device identifiers for advertising, device information, geography/region. Sold or Shared: Yes. Targeted Advertising: Yes. Third-parties: Google LLC."

The app collects geolocation data and explicitly confirms it is sold, shared, and used for targeted advertising — unnecessary for a two-player game's core functionality.

"Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent. Retention period: for the time necessary to fulfill the purpose."

The policy provides no concrete retention timelines, using only vague language like 'as long as required by the purpose' and 'for the time necessary,' giving the company effectively open-ended discretion to retain data indefinitely.

"The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often."

The company can change the privacy policy at any time with notification limited to updating the page itself, placing the burden on users to regularly check for changes rather than requiring meaningful consent to material changes.