brightwheel: Childcare App

"We're constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time in our sole discretion. If we make material changes to this Privacy Policy, we will do our best to alert you to changes by placing a notice on mybrightwheel.com, by sending you an email, and/or by some other means. Please note that if we aren't able to send a notification or if you've opted not to receive legal notice emails from us (or you haven't provided us with your email address), you are still responsible for reading and understanding the changes. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes."

Brightwheel reserves sole discretion to change the privacy policy at any time, only commits to 'do our best' to notify users, disclaims responsibility if notification fails, and treats continued use as acceptance of all changes.

"Business Partners: In certain situations, businesses or third party websites may sell or provide products or services to you through or in connection with the Services (either alone or jointly with us). Affiliates: We may share your Personal Information with our corporate affiliates. Service Providers: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you."

Brightwheel shares personal information broadly with business partners, corporate affiliates, and service providers including Google Analytics and LinkedIn Analytics, which may use the data for their own profiling purposes.

"Some of the ways we may market to you include email campaigns, phone calls, custom audiences advertising, and "personalized advertising" or "targeted advertising," including through cross-device tracking. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day)."

Brightwheel explicitly engages in cross-device tracking for advertising purposes and allows third-party advertising partners to place tracking technologies on their services to collect user activity and device information.

"These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks."

Third-party advertising partners collect location data from users' devices through tracking technologies placed on Brightwheel's services, shared for targeted advertising purposes.

"We store the Personal Information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws."

Brightwheel's retention policy is extremely broad, with no concrete timelines and a long list of justifications that effectively allow indefinite retention of personal information.

"If you would like to exercise any of these rights, please contact us at info@mybrightwheel.com. We will process such requests in accordance with applicable laws. Through your account settings, you may access, and, in some cases, edit or delete the information you've provided to us, such as email, password, and contact information."

Users can only request deletion of their personal information by emailing Brightwheel — there is no self-service account deletion option. The ability to delete data through account settings is limited to only some information types.