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"Advertising ID means Apple Identifier for Advertisers ("IDFA") on Apple and Google Advertising Identity ("GAID"). These are unique identifiers for mobile device that advertisers use for interest based advertising. They are consistent across all apps and thus allow cross-app tracking. On Apple you can opt-out this by choosing "limit ad tracking" option from privacy settings."

The policy explicitly acknowledges using advertising IDs that enable cross-app tracking, allowing advertisers to build profiles of user behavior across multiple apps and services.

"Broad geographic location (e.g. country or city-level location) based on your IP address. GPS location where you provide your consent. IP-address is typically used by advertisers to broadly see the general geographic area you are coming from for example country, state, and sometimes at city level."

Pocket Apex collects both IP-based geolocation automatically and GPS location data, and shares IP addresses with advertisers for geographic targeting purposes.

"Device identifier / information means device type, device model, device maker, device operating system and its language or other technical data like screen size or processor, or combination of this data available from a device for a developer for checking the device compatibility with a particular application. Some of this information may be collected using cookies and/or similar technologies (such as "SDKs" or software development kits)."

The policy describes collecting a broad range of device data including device type, model, maker, OS, screen size, and processor information, some collected via embedded third-party SDKs.

"We may share your personal information to the following categories of recipients: (a) To our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Services), or who otherwise process personal information for purposes that are described in this Privacy Notice."

Personal information is shared with group companies, third-party service providers, and partners, and third-party SDKs embedded in the app collect data directly from users' devices.

"We retain personal information we collect from you where we have an ongoing legitimate business need to do so, for example, to provide you with a Service you have requested or to comply with applicable legal, tax or accounting requirements. We will for example periodically de-identify unused Game accounts and we regularly review and de-identify unnecessary personal information."

The retention policy provides no specific timelines for data deletion, using vague language like "ongoing legitimate business need" and "periodically" without defining concrete retention periods.

"We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make."

Pocket Apex reserves the right to change the privacy notice at any time, with only vague promises of "appropriate measures" to inform users — no requirement for explicit consent or opt-in to new terms.