MY LITTLE PONY: MAGIC PRINCESS

"We use third-party services that have limited access to your information for specific purposes, such as administration, analytics, optimization, advertising, survey or contest performance, prize delivery, marketing assistance, customer service, and data analysis. They assist us with our operations. ... Gameloft and these partners may use cookies, pixels, SDKs, and similar technologies to collect information about your use of our Services and other websites and mobile apps."

Gameloft shares user data with a wide range of third parties for advertising, analytics, and marketing purposes, and partners use SDKs and similar technologies to collect data directly from users' devices.

"Gameloft and these partners may use cookies, pixels, SDKs, and similar technologies to collect information about your use of our Services and other websites and mobile apps, including your mobile advertising IDs, cookie IDs, IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, purchase information, and conversion information."

Gameloft and its advertising partners track users across their games, other websites, and other mobile apps using advertising IDs, cookies, and SDKs to build profiles for ad targeting.

"We also infer information about you, such as your coarse location based on your IP address, and receive certain information from partners, described below. ... Coarse geolocation information ... serve and measure the effectiveness of advertising ... provide you with advertising that better suits your interests and profile and is age-/gender-appropriate and targeted to your general location."

Gameloft infers and collects coarse geolocation data from IP addresses and uses it for ad targeting and personalization purposes.

"IP address and identifiers (such as your device ID, advertising ID, etc.) Information about your device (such as device name and operating system, browser information, including browser type and the language you prefer) ... Information (such as IP addresses, Device IDs) we may receive from other partners, which we use to place / send you advertising."

Gameloft collects device IDs, advertising IDs, and detailed device information, and also receives device identifiers from third-party partners for advertising purposes.

"Gameloft retains, uses and stores your information as long as you are playing our games or using our Services, and also for the period necessary to fulfill all the purposes described in this Privacy Policy, in compliance with the applicable laws of your country of residence. We want to inform you that a longer retention period could be required to resolve disputes, or answer regulatory or police requests. In such cases, the collected information will be used and stored until the request is closed."

Retention periods are vaguely defined as however long is "necessary" with no specific timelines for most data, and data can be kept indefinitely for potential disputes or law enforcement requests.

"We reserve the right to change this Privacy Policy at any time. In the event that we make material changes to this Privacy Policy, they will be re-posted in the "Privacy Policies" section of our websites and apps with the date the modifications were made indicated at the top of the page. ... Your continued use of the Services after such change(s) constitutes your acceptance of any such change(s)."

Gameloft can modify the privacy policy at any time without requiring explicit consent, and merely continuing to use the service is treated as acceptance of the new terms.

"If you ask for deletion of your information, the information associated with your account will be deleted. This is an irreversible process that cannot be interrupted once launched. All your in-game progress, any purchases you may have made, achievements, leaderboard positions and in-game friends in these games will be lost. ... Note that for the consent withdrawal and deletion processes, we may store your information to answer regulatory or police requests if deemed necessary. Certain personal information may be retained despite a right to be forgotten request where legal, regulatory, or overriding legitimate grounds require preservation."

Account deletion is irreversible and results in total loss of purchases and progress, yet Gameloft reserves the right to retain certain personal information even after deletion if they deem it necessary for regulatory, legal, or "legitimate" reasons.