"We allow and use select Service Providers and/or Other Companies that may act as third parties as defined under applicable data privacy laws, such as those who deliver advertisements, content, or social networking or which provide other services associated with the MLB Properties, to collect data and/or serve ads. We may also make available certain data you have given to us (e.g., IP address) or that we have collected through third parties or publicly available means to third parties engaged in targeting advertisements."
MLB shares user data broadly with network advertisers, social networks, LiveRamp, Google Analytics, and numerous other third parties who can collect data directly from users via cookies, web beacons, and similar technologies embedded in MLB properties.