"In addition to the above, we also provide advertisers and/or advertisement agencies with reports about the kinds of people seeing their ads and how their ads are performing. To provide you with personalized ads, we also share certain information with these third parties, such as your IP, GAID, device version, country code, and network type."
Despite claiming they don't "sell" data, NovelFlow shares personal identifiers (IP address, Google Advertising ID, device info) with advertisers and ad networks for personalized advertising, which functionally amounts to sharing personal data for advertising profit.