"We may also provide personal information to third-party advertising providers for targeted advertising purposes... The disclosure of your personal information to these third parties to assist us in providing these services may be considered a 'sale' of personal information under the CCPA, or, the 'sharing' of your personal information for purposes of 'cross-context behavioral advertising.'"
SEGA explicitly acknowledges selling or sharing identifiers, demographic info, transactional data, user-generated content, device activity data, and geolocation to advertising partners and unaffiliated third parties for their own commercial and advertising purposes.