Disney Coloring World

"For certain older StoryToys Apps, namely Chug Patrol (iOS), Mother Goose Club, Beauty & The Beast (Google Play), The Very Hungry Caterpillar Play & Explore (Google Play), for which we may process an IDFA (Identifier for Advertising) or Google advertising ID... Technical Data (App), namely an IDFA (Identifier for Advertising) or Google advertising ID linked to a device, from Appsflyer if you use certain older StoryToys Apps."

Older apps collect device advertising identifiers (IDFA/GAID) via the Appsflyer SDK, which are specifically designed for cross-service tracking and ad attribution — notably in apps intended for children.

"Service providers: Companies and businesses that provide products and services to us such as professional advisors, auditors, IT systems suppliers and support, data storage solutions, IT developers, insurance providers, analytics companies, website hosting providers, software as a service, third party survey solutions, payment and subscription providers and other service providers."

A broad list of third-party service providers receive personal data, including analytics companies. Additionally, Google Firebase, Unity3D, Appsflyer, and Amazon are used in children's apps, passively collecting technical data from child users.

"Story Toys, and the service providers listed below do passively collect the following technical data from children using the apps: ... Geography – Country, Region (e.g. State) & City ... Geolocation information is collected via the service providers listed below at a country and city level only."

City-level geolocation is passively collected from children's apps via third-party service providers like Google Firebase, which goes beyond what is strictly necessary for app functionality.

"However, we may have a requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, and/or enforce our Terms of Service."

The policy reserves the right to retain personal data indefinitely after account deletion or app removal, with broad and vague justifications like 'resolve disputes' and 'enforce our Terms of Service' without specifying any concrete timeline.

"We will change this privacy notice from time to time and any changes will be contained in a revised privacy notice posted on the website and on StoryToys Apps. This version of the privacy notice was last updated on 22 August 2025. Historic versions of our privacy notice can be obtained by contacting us using the details below."

The company can change the privacy notice at any time by simply posting a revised version, with no requirement for user consent or prior notification (except for material changes if they have parent contact details).

"Story Toys, and the service providers listed below do passively collect the following technical data from children using the apps: Number of users and sessions, Session duration, Operating systems, Device Models, Device Language, Geography – Country, Region (e.g. State) & City, First launches, App opens, App updates, In-App purchases, Activity opens, Screen Views (Main menu, Parent Center, App info, Settings, Help), Subscription renewal, Age Gate, App Version."

A significant amount of device and behavioral data is passively collected from children's apps, including device models, operating systems, detailed screen view tracking, and activity completion data — much of which is not essential for core app functionality.