Sniper Strike: Shooting Games

"Identifiers: your IP address, advertising ID, HTTP header, MAC address, device ID, third-party app IDs (apptoken), unique MGS ID, country and city level location data and device information (such as model, brand, language, and operating system). We may automatically collect information or generate Information about you when you play the Games, as well as Information about your device such as battery, Wi-Fi strength, device manufacturer, model and operating system, and the amount of free space on your device."

The policy collects MAC addresses, advertising IDs, HTTP headers, battery status, Wi-Fi strength, and free disk space — device telemetry that goes well beyond what is needed to run a mobile game.

"Geolocation data, including city level location data. This information is collected directly from you or your device and from third party services when you register through them. Mobile measurement partners: we receive information from third parties to allow us to track performance of our marketing campaigns and to detect fraud in such campaigns. This includes advertising ID, IP address, location, and transaction information."

Location data is collected both directly from the device and from third-party mobile measurement partners, used for analytics, advertising, and fraud detection purposes.

"We also share advertising identifiers, along with the interests or other characteristics of a device or the person using it, to help partners decide whether to serve an ad to that device or to enable them to conduct marketing, brand analysis, personalise advertising, or similar activities. We use the following user acquisition and advertising partners, that are integrated into some or all the Games: AdMob, Facebook, ironSource, Unity Ads, Vungle, Liftoff, AppLovin, Digital Turbine Exchange."

The company integrates at least eight advertising SDKs and shares device identifiers, interests, and behavioral characteristics with these partners, who may use the data for their own purposes including brand analysis and personalized advertising.

"We may use some of your Information to participate in Custom Audience and Lookalike Audience programmes, which enable us to display adverts to both existing and prospective supporters when they visit one of our partners' websites. We may provide an identifier (i.e. your Advertising ID or Facebook ID) to them so they can determine whether you are a registered account holder with them. Our adverts may then appear when you access their websites."

The company shares advertising IDs and Facebook IDs with partners to track and target users across different websites and platforms via Custom Audience and Lookalike Audience programs.

"Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you in-Game. When you use the Mobile Games (the 'Games'), you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy."

The company can update the privacy policy at any time, with only in-game notification for significant changes. Continued use constitutes acceptance, and there is no mechanism for explicit consent to new terms.

"Your Information is kept for as long as you are registered or using our games, and then for up to three years from the date you stop interacting with the games. When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently."

User data is retained for up to three years after the user stops playing, which is a lengthy retention period for a free mobile game, especially given the volume of device and behavioral data collected.